Welcome to the revelation Posted on September 1, 2019September 1, 2019 by Matt Wurst This week we officially unveiled our new name and brand identity, along with a new website (you’ve already found it!) and updated social channels. Introducing: revelation. […]
The Memorable Quotes and Things I Heard from the 2019 Cannes Lions Posted on June 22, 2019September 1, 2019 by Matt Wurst CANNES, France, June 21, 2019 — The 2019 Cannes Lions are now in the books, with awards awarded, presentations presented, panels paneled and drinks drunk. The annual […]
It’s Time to Take Back Ownership of Your Content, Data and Consumer Relations Posted on June 4, 2019September 1, 2019 by Matt Wurst It’s time to apologize. For those of us that were early days in social marketing, our job was to convince brand marketing executives that a low-cost […]
Advertising is Not Marketing Posted on April 17, 2019September 1, 2019 by Matt Wurst The interchangeable use of “advertising” and “marketing” has become increasingly bothersome. Advertising, while still important, is actually a smaller subset of marketing. And in this attention […]
Content Marketing Is Dead. Long Live Context Marketing. Posted on February 15, 2019September 1, 2019 by Matt Wurst Somewhere between eight and 10 years ago, a collection of innovative thinkers and creators ushered in the era of brand-to-consumer Content Marketing. Without exaggeration, it changed […]
