Advertising is Not Marketing Posted on April 17, 2019September 1, 2019 by Matt Wurst The interchangeable use of “advertising” and “marketing” has become increasingly bothersome. Advertising, while still important, is actually a smaller subset of marketing. And in this attention […]
Content Marketing Is Dead. Long Live Context Marketing. Posted on February 15, 2019September 1, 2019 by Matt Wurst Somewhere between eight and 10 years ago, a collection of innovative thinkers and creators ushered in the era of brand-to-consumer Content Marketing. Without exaggeration, it changed […]
