RE-WATCH: Purpose-Driven Marketing Discussion – Livecast

Earlier this week, Jon Hall, Director of Brand & Product Marketing at the Whirlpool Corporation chatted with our Managing Director, Matt Wurst, about purpose-driven marketing, his approach, why it works and how it can be measured. The afternoon session also featured esteemed panelists from Ben & Jerry’s, Hershey’s, Walker & Co, Good Man Brand, MeUndies and Waste Management.

You can view (or-re-watch) the entire programming here with password, “biLivecast0630.”


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